Founded in 2010, TOILETPAPER is an artist’s magazine created and produced by Maurizio Cattelan, a leading figure in international contemporary art known for his fondness for humour and provocation, and Pierpaolo Ferrari, famous photographer and artistic director. Since the first issue of TOILETPAPER was published in 2010, Cattelan and Ferrari have created a quirky and audacious universe where ambiguous stories and disturbing imagination are presented, combining commercial photography with a surrealist visual approach. Inspired by popular culture, the world of advertising, religious iconography and art history, TOILETPAPER investigates the current phenomenon of hyperconsumption of images, all with a delicious dose of irony.